During August, we came up with a clever way to make the most of its picturesque two acre site, located inside Cannon Hill Park and just a few minutes walk from internationally famous Edgbaston Cricket Ground.
Our Cannon Hill House site provided parking for around 100 cars and acted as an overflow carpark during the England v India Test March which ran from 10th to 13th August.
We encouraged cricket fans to pre-book their spaces, at a cost of £10 per day per car, not just for the peace of mind of knowing they have sorted out their test match parking in advance, but also to help raise funds for our vital work of helping disabled children and adults with movement disorders live more independent and fulfilled lives.
Dominga Devitt, Fundraiser for the Foundation, comments “After England's fantastic Ashes triumph on Australian soil this year and a spectacular victory in the ICC Twenty20 Cricket World Cup in 2010, England are now recognised as one of the best cricketing sides in the world. With interest in International Cricket the highest it has been for years, a capacity crowd was predicted for the England v India Test Match, and of course we wanted to maximise the opportunity, not only to raise funds, but also to raise the profile of the Foundation.
We had a most successful event with people commenting on how they were so pleased to be helping a local charity. They were also very pleased with the impressive and efficient organisation of the carparking as well as the security offered by our volunteer stewards from Castle Bromwich Lions club. Many people asked us if we would be repeating the exercise during future large scale Edgbaston cricket events.
Dominga added, “These days, all charities have to find ways of diversifying their revenue streams and this seems an obvious way to make the most of our unique facilities. We are very pleased to have made £2,800 for our charity”